This unofficial cannabis holiday might as well already be official. No matter which way you look at it, it’s an important date that brings in big business for an industry that’s growing quicker than you can take a hit. This year, 4/20 lands on a Saturday, and is expected to bring in the most sales compared to the rest of the year. Last year saw a 111% spike in cannabis sales on this holiday, and today those figures might get even higher.
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